YAALL Fest

Logo Creation + Social Media Planning

Deliverables

Visual Design
Logo Exploration
Competitor Analysis
Mockups + Social Media Posts

Software/Programs Used

Adobe Illustrator
Adobe Photoshop
Google Drive
Pinterest
Instagram

Execution

January 2021

What is YAALL Fest?

YAALL Fest is a global music festival that will be aired on Vijay Music TV. This will be held in Chennai,India featuring independent music from artists all over the world.

What is my role/objective?

I was approached by the team to create a logo for YAALL Fest and comprise some mockups for their instagram that will be launched once approved.

I was given a logo to work with, but it did not resonate with the vibe they were going for (similar to Coachella).

I kept the eye element, but went for a different font choice that resembled Tamil abugida.