YAALL Fest
Logo Creation + Social Media Planning
Deliverables
Visual Design
Logo Exploration
Competitor Analysis
Mockups + Social Media Posts
Software/Programs Used
Adobe Illustrator
Adobe Photoshop
Google Drive
Pinterest
Instagram
Execution
January 2021
What is YAALL Fest?
YAALL Fest is a global music festival that will be aired on Vijay Music TV. This will be held in Chennai,India featuring independent music from artists all over the world.
What is my role/objective?
I was approached by the team to create a logo for YAALL Fest and comprise some mockups for their instagram that will be launched once approved.
I was given a logo to work with, but it did not resonate with the vibe they were going for (similar to Coachella).
I kept the eye element, but went for a different font choice that resembled Tamil abugida.
I also was in charge of creating a colour palette for YAALL Fest.
I had to keep in mind what colours would look great for a music festival and are not associated with popular Indian brands.