The Behaviour Economy


This was an individual project where students were told to map out the Behaviour Economy from 2009-2019. The purpose of this project was to understand both the economic and societal context over the past ten years in design. I framed this project in a way where I can dissect the behavioural aspects within the bottom half of the diagram and technological demands on the top. Each ring indicated the year and I placed them side by side to see either the drastic change or continuous need of something.  


The key takeaway of this project was to understand how much has changed within 10 years as a designer, but also for companies to really hone down for what is expected in the future of design, technology, or just overall human needs. 


Tools or Programs Used: Adobe Illustrator, Keynote, and iMovie.

Using Format